Twitter is Officially the Big Dog

A Real Money poll was taken to see who would win the Social Media Wars out of Facebook, MySpace rallying back, and Twitter yesterday. The results show that 53% out of 2,038 votes crowned Twitter king of the social media landscape. Jim Cramer and Jack Mohr spoke highly of the new management squad for Twitter even though the company has fell as low as $14.31. It's right around $15.88

Twitter only has 305 million users while Facebook has 1.6 billion users on their platform. That's a big difference in users but I guess productivity is key when picking a social media king. From news reporters to government officials have twitter handles that are visible to the public. Being able to communicate to anyone that has a twitter handle is what I believe pushed them to the top.

Even though Twitter takes the crown today, many say Facebook may be coming with something that will shrink the gap of popularity between both rivals. Jim Cramer's Action Alert PLUSis where to find all the latest news on what's going on in the money world.

Which is your favorite social media platform?

Measuring Social Marketing ROI

In today's marketing world one of the biggest challenges that brands are trying to understand is how to measure ROI in their social marketing strategy. The one thing about measuring ROI is that the equation to figure out the ROI is no longer the same.

There was a time where people didn't know that a brand existed until they saw the advertisements of that brand.  So catching a potential customer's interest and capitalizing, on the spot, was very crucial. The marketing strategy had to captivate the customer and entice them to use the brand. That method allowed marketing ROI to be measured easily.

In the social media era it's a little different.  Talking about a brand and brand transparency are what allows potential customers to come to a understanding of the brand, which could turn them into paying customers. In the past a customer would buy the product or use a service to find out what it was all about. ROI was easy to measure on those bases.

Nowadays, a person will engage with the brand or listen to other customer's reviews on social media before trying the product or service. Since many people are doing that it would be difficult to understand the impact a marketing dollar has on potential customers.

Even though in business it's all about the money, brands should focus more on ROE ( Rate of engagement) to get a idea of the impact that their social media strategy is accomplishing. There is a correlation between customer engagement and customer purchases that can not be ignored.

A brand's following and engagement will give more of a clear analysis of its ROI than any other measurement used before.

Marquee Mark